It’s common sense that your very essence is shaped by the nutritional intake and the lifestyle choices you make. They all define who you are both physically and mentally. At YOU.R, they help you become the next best version of yourself with personalized programs that are scientifically based. Your only limit is your mind.
Their impactful promise is translated into an empowering yet energetic brand identity that breathes confidence. The contrast of deep black with vibrant yellow embodies boldness and optimism. Yellow is invigorating. It stimulates our nerves, glands and brain, making us more alert and energized.
A bold and clear typographic approach communicates the resounding message — Who you are is defined by the strength and nutrition you embody.