Turnlab is an Antwerp based company and online store specialised in pro audio & electronic instruments. They buy, sell, repair, service and rent out new, second hand and vintage gear.
Inspired by the always changing variety of products they offer, the new identity gives Turnlab a sharper visual expression. A flexible and minimalist system where ‘form follows function’ is based on the primarly rectangular shapes of the audio gear itself. A ‘boxed’ typographic approach follows the shape of each carrier accordingly.
Together with a monospaced typeface that breaths technology and bits & bites, the use of black and white symbolises day and night.
Turnlab’s identity now mirrors not only the technological aspect of their products but also the vibrant nightlife culture of their community.